Convert Via partnered with Auburn Rowe to completely redesign and rebuild their Shopify storefront, creating a premium digital experience that balances elevated storytelling with measurable performance improvements. The new site delivers dramatically faster page speeds, stronger Core Web Vitals, and a lighter, more efficient experience built to support long-term growth.

Auburn Rowe

Elevating a premium skincare brand through thoughtful design and faster page performance

Convert Via partnered with Auburn Rowe to completely redesign and rebuild its Shopify storefront, creating a digital experience that reflects the quality of the brand while improving usability, storytelling, conversion, and technical performance.

The result was more than a visual redesign—it was a complete optimization of the customer experience, delivering significantly faster page speeds, stronger Core Web Vitals, and a more scalable foundation for future growth.

Shopify Development

The entire storefront was rebuilt using modular Shopify components designed for long-term scalability.

Key improvements included:

• Modular templates for future expansion

• Improved code efficiency and maintainability

• Consistent reusable design components

• Performance-focused implementation across every page

• Optimized page speed and Core Web Vitals

• Built for long-term scalability and easier content management

Page Speed & Performance

Performance was a core objective throughout the rebuild, with a focus on creating a faster, more responsive experience across every customer touchpoint.

Results

• Page Performance Score: 61% → 97%

• Structure Score: 79% → 91%

• Largest Contentful Paint: 1.6s → 0.8s (50% faster)

• Total Blocking Time: 465ms → 114ms (75% reduction)

• Page Size: 7.24MB → 2.70MB (63% smaller)

• Backend Response Time: 401ms → 114ms

• Time to First Byte: 560ms → 160ms

These improvements help create a faster shopping experience, improve Core Web Vitals, strengthen SEO performance, and reduce friction throughout the customer journey.

Results

The redesign delivered measurable improvements across both customer experience and technical performance.

Highlights

• Page performance improved from 61% to 97%

• Largest Contentful Paint reduced by 50%

• Total Blocking Time reduced by 75%

• Page size reduced by more than 60%

• Significantly faster server response times

• Improved Core Web Vitals across key performance metrics

• Premium digital experience aligned with Auburn Rowe's luxury positioning