Intro Section

Auburn Rowe
Elevating a premium brand through a high-converting digital experience

Convert Via partnered with Auburn Rowe to reimagine their digital presence from the ground up. The goal was to create a site experience that matches the quality of the product while improving usability, storytelling, and conversion performance across key customer journeys.

The Opportunity

Auburn Rowe had a strong product and brand foundation, but their existing site experience did not fully reflect the premium nature of the brand. Key friction points across navigation, product discovery, and storytelling limited engagement and conversion.

The opportunity was to bridge the gap between brand perception and digital experience, creating a site that feels elevated, intentional, and optimized for growth.

Our Approach

We approached this project as both a brand elevation and a performance initiative. Every decision was made through the lens of balancing aesthetics with conversion.

• Redefine site architecture to simplify navigation and product discovery

• Elevate visual design to reflect a more premium, editorial feel

• Strengthen product storytelling to drive emotional connection

• Optimize key conversion paths across PDP, collection, and cart

• Ensure a seamless experience across desktop and mobile

UX & UI Design

We redesigned the entire user experience to feel more intuitive, immersive, and aligned with the brand’s positioning.

• Streamlined navigation and collection structure

• Elevated PDP layouts with clearer hierarchy and value communication

• Introduced editorial-style sections to support storytelling

• Refined typography, spacing, and visual consistency across all pages

• Designed mobile-first to ensure a frictionless shopping experience

Development & Build

The new Auburn Rowe site was built with performance and scalability in mind.

• Clean, modular Shopify build for flexibility and speed

• Optimized page load performance and Core Web Vitals

• Implemented scalable templates for future growth

• Ensured consistency across all templates and components

Conversion Rate Optimization (CRO)

Conversion was a core focus throughout the redesign.

• Improved product page clarity and CTA visibility

• Reduced friction in the add-to-cart and checkout journey

• Enhanced trust signals and product education

• Built a foundation for ongoing testing and optimization

Launch & Optimization

Post-launch, the focus shifts to iteration and performance.

• Monitor user behavior and engagement metrics

• Identify drop-off points and testing opportunities

• Continuously refine based on data and insights