Focused on driving growth through conversion rate optimization (CRO) and managing cross-functional development initiatives.

• Led CRO projects aimed at improving onsite performance, including SEO and speed performance optimization

• Project managed development tasks from scope to launch, aligning priorities across marketing, design, and dev teams

• Coordinated site enhancements to improve UX, mobile responsiveness, and checkout flow

• Partnered with stakeholders to ensure timely execution of features and bug fixes

• Monitored performance metrics to measure impact of changes on conversion and revenue