Muscat Livestock (MLS.om) is rooted in a family butchery tradition beginning in Ibra, Oman in 1977, and evolved into the digital-first meat brand it is today, formally launching its online platform during the pandemic in 2020 and expanding with gourmet stores by 2021.

Navigation & Structure

• Offers & Sales → Bundle deals, regional offers, festive boxes

• Shop by Product →

  • Lamb & Mutton (by origin & cut)

  • Beef (by origin & cut)

  • Poultry & Seasoned Meats

  • Value Boxes & Subscriptions

• About MLS → Our Story, Delivery Info, Store Locations, Rewards, Blog

• Explore Meat → Educational content on cuts & collections

E-Commerce Features

• Quick-buy options

• Bundle deals & subscription boxes

• Filters by cut, origin, type

• High-quality product imagery for smooth browsing

Customer Engagement

• MLS Rewards (loyalty program)

• Refer-a-Friend offers

• Blog with recipes, guides, and inspiration

Operational Transparency

• Warehouse tour videos

• Clear sourcing & traceability details