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MLS

MLS

We partnered with Muscat Livestock to design and develop their Shopify store combining premium meat selections with a sleek, mobile-first interface and fast, reliable ordering for customers across Oman.

We partnered with Muscat Livestock to design and develop their Shopify store combining premium meat selections with a sleek, mobile-first interface and fast, reliable ordering for customers across Oman.

Website

Live Preview

Live Preview

Live Preview

Black boxed meat product labeled “MLS” with Arabic text and a halal certification seal, placed beside raw burger patties on a wooden board against a background featuring green, white, and red flag colors.
Black boxed meat product labeled “MLS” with Arabic text and a halal certification seal, placed beside raw burger patties on a wooden board against a background featuring green, white, and red flag colors.
Black boxed meat product labeled “MLS” with Arabic text and a halal certification seal, placed beside raw burger patties on a wooden board against a background featuring green, white, and red flag colors.

Project Execution

Project Execution

Project Execution

Muscat Livestock (MLS.om) is rooted in a family butchery tradition beginning in Ibra, Oman in 1977, and evolved into the digital-first meat brand it is today, formally launching its online platform during the pandemic in 2020 and expanding with gourmet stores by 2021.

Navigation & Structure

  • Offers & Sales → Bundle deals, regional offers, festive boxes

  • Shop by Product →

    • Lamb & Mutton (by origin & cut)

    • Beef (by origin & cut)

    • Poultry & Seasoned Meats

    • Value Boxes & Subscriptions

  • About MLS → Our Story, Delivery Info, Store Locations, Rewards, Blog

  • Explore Meat → Educational content on cuts & collections

E-Commerce Features

  • Quick-buy options

  • Bundle deals & subscription boxes

  • Filters by cut, origin, type

  • High-quality product imagery for smooth browsing

Customer Engagement

  • MLS Rewards (loyalty program)

  • Refer-a-Friend offers

  • Blog with recipes, guides, and inspiration

Operational Transparency

  • Warehouse tour videos

  • Clear sourcing & traceability details

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