Monbouquette Jewelry

Convert Via is supporting Monbouquette with retention marketing and conversion rate optimization, refining the customer journey across onsite experiences and lifecycle touchpoints to help turn discovery into purchase and first-time buyers into repeat customers.

Project Execution

Independent jewelry brand focused on growing ecommerce performance through a more intentional customer journey, stronger lifecycle marketing, and a higher-converting onsite experience.

Scope: CRO, Retention

What we are working on

• CRO: optimizing key customer journeys across homepage, collection pages, product pages, cart, and checkout to reduce friction and improve conversion

• Retention: campaign planning and execution aligned to product storytelling, launches, seasonal moments, and merchandising priorities

• Lifecycle strategy: flow audits and optimizations across welcome, browse abandonment, cart abandonment, post-purchase, and winback

• Lead capture: improving list growth strategy through more thoughtful pop-up experiences, offer positioning, and segmentation entry points

• Customer journey refinement: aligning onsite messaging and email follow-up so the brand experience feels cohesive from first visit through repeat purchase

• Merchandising support: helping surface bestsellers, founder favorites, gifting moments, and collection discovery opportunities more effectively