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ASTR the Label

ASTR the Label

ASTR the Label

ASTR needed smarter retention. We delivered with lifecycle automation, seasonal segmentation, and list health tactics boosting deliverability and revenue.

ASTR needed smarter retention. We delivered with lifecycle automation, seasonal segmentation, and list health tactics boosting deliverability and revenue.

ASTR needed smarter retention. We delivered with lifecycle automation, seasonal segmentation, and list health tactics boosting deliverability and revenue.

ASTR needed smarter retention. We delivered with lifecycle automation, seasonal segmentation, and list health tactics boosting deliverability and revenue.

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Four-panel image of a woman posing inside a gold-toned elevator, wearing a black strapless mini dress, sheer polka-dot tights, high heels, and sunglasses, holding a small black handbag in some shots.

Project Execution

Project Execution

Project Execution

ASTR came to us seeking a more intelligent retention approach one that balanced timing and segmentation with inbox performance at scale. We delivered a full-funnel overhaul, blending lifecycle automation, seasonal campaign segmentation logic, and rigorous list health practices to maximize deliverability and downstream revenue.

To ensure inbox placement and long-term list growth, we implemented a layered deliverability strategy that included:

  • Dedicated sending domain with branded link tracking for better sender identity and brand trust

  • Behavior-based segmentation to isolate high-, mid-, and low-engagement cohorts

  • Regular list cleaning and unengaged suppression to maintain sender reputation and reduce hard bounces

  • Warming list creation using previously non-subscribed, deliverable contacts — ensuring gradual re-introduction without harming engagement rates

Results
QoQ Performance Lift 

  • Klaviyo Attributed Revenue: $1,280,810.48 (+48.68%)

  • Open Rate: 47.71% (+4.32%)

  • Click Rate: 3.43% (+28.65%)

  • List Size Growth: +12.13%

  • Bounce Rate: 0.38% (-11.75%)

  • Spam Rate: 0.01% (+72.22%)

  • Unsubscribe Rate: 0.13% (+18.13%)

ASTR came to us seeking a more intelligent retention approach one that balanced timing and segmentation with inbox performance at scale. We delivered a full-funnel overhaul, blending lifecycle automation, seasonal campaign segmentation logic, and rigorous list health practices to maximize deliverability and downstream revenue.

To ensure inbox placement and long-term list growth, we implemented a layered deliverability strategy that included:

  • Dedicated sending domain with branded link tracking for better sender identity and brand trust

  • Behavior-based segmentation to isolate high-, mid-, and low-engagement cohorts

  • Regular list cleaning and unengaged suppression to maintain sender reputation and reduce hard bounces

  • Warming list creation using previously non-subscribed, deliverable contacts — ensuring gradual re-introduction without harming engagement rates

Results
QoQ Performance Lift 

  • Klaviyo Attributed Revenue: $1,280,810.48 (+48.68%)

  • Open Rate: 47.71% (+4.32%)

  • Click Rate: 3.43% (+28.65%)

  • List Size Growth: +12.13%

  • Bounce Rate: 0.38% (-11.75%)

  • Spam Rate: 0.01% (+72.22%)

  • Unsubscribe Rate: 0.13% (+18.13%)

ASTR came to us seeking a more intelligent retention approach one that balanced timing and segmentation with inbox performance at scale. We delivered a full-funnel overhaul, blending lifecycle automation, seasonal campaign segmentation logic, and rigorous list health practices to maximize deliverability and downstream revenue.

To ensure inbox placement and long-term list growth, we implemented a layered deliverability strategy that included:

  • Dedicated sending domain with branded link tracking for better sender identity and brand trust

  • Behavior-based segmentation to isolate high-, mid-, and low-engagement cohorts

  • Regular list cleaning and unengaged suppression to maintain sender reputation and reduce hard bounces

  • Warming list creation using previously non-subscribed, deliverable contacts — ensuring gradual re-introduction without harming engagement rates

Results
QoQ Performance Lift 

  • Klaviyo Attributed Revenue: $1,280,810.48 (+48.68%)

  • Open Rate: 47.71% (+4.32%)

  • Click Rate: 3.43% (+28.65%)

  • List Size Growth: +12.13%

  • Bounce Rate: 0.38% (-11.75%)

  • Spam Rate: 0.01% (+72.22%)

  • Unsubscribe Rate: 0.13% (+18.13%)

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