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Projects

House of Mustaine

House of Mustaine

House of Mustaine

House of Mustaine

House of Mustaine partnered with us to build their retention engine, focusing on storytelling, subscriptions, and wine club loyalty—launching a strong Klaviyo setup with lifecycle automation and email best practices.

House of Mustaine partnered with us to build their retention engine, focusing on storytelling, subscriptions, and wine club loyalty—launching a strong Klaviyo setup with lifecycle automation and email best practices.

House of Mustaine partnered with us to build their retention engine, focusing on storytelling, subscriptions, and wine club loyalty—launching a strong Klaviyo setup with lifecycle automation and email best practices.

House of Mustaine partnered with us to build their retention engine, focusing on storytelling, subscriptions, and wine club loyalty—launching a strong Klaviyo setup with lifecycle automation and email best practices.

Bottle of red wine labeled “House of Mustaine” placed on a wooden outdoor table, surrounded by multiple wine glasses partially filled with red wine, with a blurred garden in the background.
Bottle of red wine labeled “House of Mustaine” placed on a wooden outdoor table, surrounded by multiple wine glasses partially filled with red wine, with a blurred garden in the background.
Bottle of red wine labeled “House of Mustaine” placed on a wooden outdoor table, surrounded by multiple wine glasses partially filled with red wine, with a blurred garden in the background.
Bottle of red wine labeled “House of Mustaine” placed on a wooden outdoor table, surrounded by multiple wine glasses partially filled with red wine, with a blurred garden in the background.

Project Execution

Project Execution

Project Execution

Project Execution

House of Mustaine partnered with us to establish the foundational pieces of their retention engine — built around storytelling, subscription, and wine club loyalty. As part of their early-stage ecommerce growth, we were brought in to stand up a robust Klaviyo ecosystem focused on lifecycle automation and email infrastructure best practices.

We implemented:

  • Core Lifecycle Flows: Built the welcome, abandoned cart, browse abandonment, post-purchase, and winback flows — each tailored to reflect the brand’s voice, premium positioning, and wine education themes.

  • Wine Club Onboarding: Designed an onboarding journey for new subscribers, including member-exclusive messaging, shipping expectations, and upsell moments.

  • Flow Strategy + Setup: Mapped out trigger logic, frequency caps, and event-based filters to ensure clean user journeys and non-overlapping messaging.

  • Deliverability Best Practices: Configured a dedicated sending domain, branded link tracking, and engaged segment warmups to ensure inbox placement from day one.

House of Mustaine partnered with us to establish the foundational pieces of their retention engine — built around storytelling, subscription, and wine club loyalty. As part of their early-stage ecommerce growth, we were brought in to stand up a robust Klaviyo ecosystem focused on lifecycle automation and email infrastructure best practices.

We implemented:

  • Core Lifecycle Flows: Built the welcome, abandoned cart, browse abandonment, post-purchase, and winback flows — each tailored to reflect the brand’s voice, premium positioning, and wine education themes.

  • Wine Club Onboarding: Designed an onboarding journey for new subscribers, including member-exclusive messaging, shipping expectations, and upsell moments.

  • Flow Strategy + Setup: Mapped out trigger logic, frequency caps, and event-based filters to ensure clean user journeys and non-overlapping messaging.

  • Deliverability Best Practices: Configured a dedicated sending domain, branded link tracking, and engaged segment warmups to ensure inbox placement from day one.

House of Mustaine partnered with us to establish the foundational pieces of their retention engine — built around storytelling, subscription, and wine club loyalty. As part of their early-stage ecommerce growth, we were brought in to stand up a robust Klaviyo ecosystem focused on lifecycle automation and email infrastructure best practices.

We implemented:

  • Core Lifecycle Flows: Built the welcome, abandoned cart, browse abandonment, post-purchase, and winback flows — each tailored to reflect the brand’s voice, premium positioning, and wine education themes.

  • Wine Club Onboarding: Designed an onboarding journey for new subscribers, including member-exclusive messaging, shipping expectations, and upsell moments.

  • Flow Strategy + Setup: Mapped out trigger logic, frequency caps, and event-based filters to ensure clean user journeys and non-overlapping messaging.

  • Deliverability Best Practices: Configured a dedicated sending domain, branded link tracking, and engaged segment warmups to ensure inbox placement from day one.

House of Mustaine partnered with us to establish the foundational pieces of their retention engine — built around storytelling, subscription, and wine club loyalty. As part of their early-stage ecommerce growth, we were brought in to stand up a robust Klaviyo ecosystem focused on lifecycle automation and email infrastructure best practices.

We implemented:

  • Core Lifecycle Flows: Built the welcome, abandoned cart, browse abandonment, post-purchase, and winback flows — each tailored to reflect the brand’s voice, premium positioning, and wine education themes.

  • Wine Club Onboarding: Designed an onboarding journey for new subscribers, including member-exclusive messaging, shipping expectations, and upsell moments.

  • Flow Strategy + Setup: Mapped out trigger logic, frequency caps, and event-based filters to ensure clean user journeys and non-overlapping messaging.

  • Deliverability Best Practices: Configured a dedicated sending domain, branded link tracking, and engaged segment warmups to ensure inbox placement from day one.

Check out more projects

Check out more projects

Check out more projects

Check out more projects

Three-panel image showing a casually dressed couple outdoors: on the left, a man adjusting the collar of a navy knit sweater; in the center, the couple smiling together with the woman in a denim jacket and the man in a navy sweater; on the right, the woman smiling while wearing a denim jacket and blue cap.

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Three-panel image showing a casually dressed couple outdoors: on the left, a man adjusting the collar of a navy knit sweater; in the center, the couple smiling together with the woman in a denim jacket and the man in a navy sweater; on the right, the woman smiling while wearing a denim jacket and blue cap.

Liverpool Los Angeles

Liverpool Los Angeles, founded in 2012 by Jill and Ron Perilman, offers premium denim and casualwear for women and men, celebrated for its consistent fit, quality fabrics, modern aesthetic, and everyday ease.

Three-panel image showing a casually dressed couple outdoors: on the left, a man adjusting the collar of a navy knit sweater; in the center, the couple smiling together with the woman in a denim jacket and the man in a navy sweater; on the right, the woman smiling while wearing a denim jacket and blue cap.

Liverpool Los Angeles

Liverpool Los Angeles, founded in 2012 by Jill and Ron Perilman, offers premium denim and casualwear for women and men, celebrated for its consistent fit, quality fabrics, modern aesthetic, and everyday ease.

Three-panel image showing a casually dressed couple outdoors: on the left, a man adjusting the collar of a navy knit sweater; in the center, the couple smiling together with the woman in a denim jacket and the man in a navy sweater; on the right, the woman smiling while wearing a denim jacket and blue cap.

Liverpool Los Angeles

Liverpool Los Angeles, founded in 2012 by Jill and Ron Perilman, offers premium denim and casualwear for women and men, celebrated for its consistent fit, quality fabrics, modern aesthetic, and everyday ease.

Three-panel image showing a casually dressed couple outdoors: on the left, a man adjusting the collar of a navy knit sweater; in the center, the couple smiling together with the woman in a denim jacket and the man in a navy sweater; on the right, the woman smiling while wearing a denim jacket and blue cap.

Liverpool Los Angeles

Liverpool Los Angeles, founded in 2012 by Jill and Ron Perilman, offers premium denim and casualwear for women and men, celebrated for its consistent fit, quality fabrics, modern aesthetic, and everyday ease.

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Female scientist wearing glasses, a white lab coat, and blue gloves looking through a microscope in a laboratory, with another researcher working in the background.

Microscopecentral

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Female scientist wearing glasses, a white lab coat, and blue gloves looking through a microscope in a laboratory, with another researcher working in the background.

Microscopecentral

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Female scientist wearing glasses, a white lab coat, and blue gloves looking through a microscope in a laboratory, with another researcher working in the background.

Microscopecentral

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Microscopecentral

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NOON

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Split image showing two people outdoors: on the left, a woman wearing sunglasses, a striped crop top, and black pants holding a brown handbag while standing by a white wall with plants; on the right, a man wearing sunglasses and a white T-shirt standing near steps and columns.

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Split image showing two people outdoors: on the left, a woman wearing sunglasses, a striped crop top, and black pants holding a brown handbag while standing by a white wall with plants; on the right, a man wearing sunglasses and a white T-shirt standing near steps and columns.

NOON

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Split image showing two people outdoors: on the left, a woman wearing sunglasses, a striped crop top, and black pants holding a brown handbag while standing by a white wall with plants; on the right, a man wearing sunglasses and a white T-shirt standing near steps and columns.

NOON

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Stylized illustration of a woman with a decorative floral face walking two white poodles through a dreamy pink forest filled with blossoming trees and soft grass, with a wavy pink graphic border at the bottom.

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Stylized illustration of a woman with a decorative floral face walking two white poodles through a dreamy pink forest filled with blossoming trees and soft grass, with a wavy pink graphic border at the bottom.

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Stylized illustration of a woman with a decorative floral face walking two white poodles through a dreamy pink forest filled with blossoming trees and soft grass, with a wavy pink graphic border at the bottom.

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Stylized illustration of a woman with a decorative floral face walking two white poodles through a dreamy pink forest filled with blossoming trees and soft grass, with a wavy pink graphic border at the bottom.

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Partnered with Popscapes to build a vibrant Shopify store with sleek navigation, custom art options, and seamless checkout bringing their hand-painted, collaged creations online.

Stylized illustration of a woman with a decorative floral face walking two white poodles through a dreamy pink forest filled with blossoming trees and soft grass, with a wavy pink graphic border at the bottom.

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