Projects

Liverpool Los Angeles

Liverpool Los Angeles, founded in 2012 by Jill and Ron Perilman, offers premium denim and casualwear for women and men, celebrated for its consistent fit, quality fabrics, modern aesthetic, and everyday ease.

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Three-panel image showing a casually dressed couple outdoors: on the left, a man adjusting the collar of a navy knit sweater; in the center, the couple smiling together with the woman in a denim jacket and the man in a navy sweater; on the right, the woman smiling while wearing a denim jacket and blue cap.

Project Execution

Focused on driving growth through conversion rate optimization (CRO) and managing cross-functional development initiatives.

Led CRO projects aimed at improving onsite performance, including SEO and speed performance optimization
Project managed development tasks from scope to launch, aligning priorities across marketing, design, and dev teams
Coordinated site enhancements to improve UX, mobile responsiveness, and checkout flow
Partnered with stakeholders to ensure timely execution of features and bug fixes
Monitored performance metrics to measure impact of changes on conversion and revenue

Focused on driving growth through conversion rate optimization (CRO) and managing cross-functional development initiatives.

Led CRO projects aimed at improving onsite performance, including SEO and speed performance optimization
Project managed development tasks from scope to launch, aligning priorities across marketing, design, and dev teams
Coordinated site enhancements to improve UX, mobile responsiveness, and checkout flow
Partnered with stakeholders to ensure timely execution of features and bug fixes
Monitored performance metrics to measure impact of changes on conversion and revenue

Focused on driving growth through conversion rate optimization (CRO) and managing cross-functional development initiatives.

Led CRO projects aimed at improving onsite performance, including SEO and speed performance optimization
Project managed development tasks from scope to launch, aligning priorities across marketing, design, and dev teams
Coordinated site enhancements to improve UX, mobile responsiveness, and checkout flow
Partnered with stakeholders to ensure timely execution of features and bug fixes
Monitored performance metrics to measure impact of changes on conversion and revenue

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