Platform & Branding

• Built on Shopify indicated by the footer notice “© 2025, POPSCAPES” along with a Shopify reference.

• The store revolves around “The Blessing Girl”, a vibrant, imaginative muse and lifestyle persona that energizes the brand identity.

Founders & Creative Vision

• Brette Petway:

  • Self-taught visual artist.

  • Hand-cuts, collages, and hand-paints each Popscape in her studio (over 34 years of experience).

• Sheena Goldblatt:

  • Background in fashion tech and beauty.

  • Brings digital creativity, trend-forward aesthetics, and collaboration expertise.

Product Offerings

1. Custom Popscapes

• Customers guide the creative process via a form:

  • Choose aesthetic, theme, colors, words, phrases, and imagery.

• Includes:

  • 30-minute art consultation with Brette & Sheena.

  • Multiple review rounds to refine the final artwork.

2. Ready-Made & Themed Collections (PopShop)

• The Blessing Girl Goes to… – Symbolic, positivity-inviting pieces.

• That’s My Vibe – Playful visuals combining affirmations and imagery.

• Old Money – Luxe-themed collages inspired by heritage and abundance (launched in 2024).

• Custom Curation – Semi-custom or ready-made, with free expert advice.

3. Standard Popscapes

• Fixed-size 8″ × 8″ framed mixed-media collages.

• Personalized with chosen colors, words, imagery, and recipient’s name.

• Includes:

  • Background collage.

  • Painted “Blessing On Top” with name integrated.

• Timeline: 5–7 days for creation + shipping.

Brand & Experience

• What is a Popscape?

  • Fusion of collage, technology, fine art, and human connection.

  • Described as part star chart, vision board, and soul-infused artwork.

• Customer Testimonials:

  • “A celebration of what I love most about life.”

  • “Adds color and joy to my home.”

  • “Feels like who I want to be.”

• Lifestyle & Collaboration:

  • Encourages self-expression.

  • Open to collaborations from influencers to personal clients.