Store Overview & Brand Identity

• About Giovici: Founded in 2020, Giovici is a UK-based brand offering essential menswear focused on comfort, quality, and functional design. It’s trusted by over 250,000 men worldwide.

• Platform & Technical: Giovici operates on Shopify.
  
  

Navigation & Layout

• Categories: Underwear, Swim Shorts, Accessories, Sale

• Additional: About Us section featuring Our Story, Reviews, and Make a Return pages

• Homepage Highlights: Rotating hero banners showcasing products like Super Soft Bamboo Boxers and Zero Mesh Swim Short.

• Fast Loading: Because we used the Dawn theme and wrote lightweight custom code, the site loads quickly without performance issues.

• Easy Navigation: Organized menus and a currency/location selector make browsing smooth for users worldwide.

Product Catalog & Features

Core Categories:

• Underwear: Includes bamboo boxer multipacks, pro-series bamboo boxers, long boxer briefs with fly, etc.

• Swim Shorts: Signature Zero Mesh Swim Shorts with internal boxer-style lining, zip pockets, and quick-dry fabric.

• Accessories: Wallets and cardholders such as compact leather cardholders, RFID-blocking, gift-ready designs.